What's in a name?

I arrived in SL in November '05 and started building. Three months later, I released my first shoes with thick crepe soles called Jeepers Creepers, and this became the name of my shoe store. In late '07, the name of the store was abbreviated to JCS. Another year later, with the addition of an apostrophe, it became JC's.
Here we are in April '10 and the name has changed yet again. The new name is simply Jeepers. Get used to it. I don't anticipate any further changes.